{"id":86,"date":"2024-08-06T05:55:56","date_gmt":"2024-08-06T05:55:56","guid":{"rendered":"http:\/\/localhost\/portfolio\/?p=86"},"modified":"2025-02-25T23:17:09","modified_gmt":"2025-02-25T21:17:09","slug":"emil-frey","status":"publish","type":"post","link":"https:\/\/matejhorvatic.com\/en\/emil-frey\/","title":{"rendered":"Emil Frey – Peugeot & Citroen"},"content":{"rendered":"
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Emil Frey – Peugeot & Citroen<\/h1>\t\t\t\t<\/div>\n\t\t
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The Emil Frey Group oversees 7 of its own car centres and more than 85 dealerships throughout Slovenia.<\/p>

They represent twelve different car brands, for which they sell and service vehicles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Role<\/b>
UX\/UI Design<\/p>

Employment<\/b>
Dspot d. o. o.<\/p>

Year<\/b>
2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Emil\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Starting Point<\/h5>

The redesign of the Peugeot and Citroen brand guidelines also required to update dealership websites. This was also a good opportunity to bring everybody up to speed (certain dealerships still had their own designs that were not consistent with the brand guidelines).<\/p>

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Design Process<\/h5>

Both brand guideline manuals foresaw extensive changes. While Peugeot brand took on a more prestigious and futuristic new look, Citroen decided to continue in a modernised but \"car for everyone\" style. The redesigned pages had to be reflect each brand, but at the same time have common denominators to make it as easy as possible to prepare content for the web.<\/p>

During the dealership review and in discussions with the client, it was identified that the key services for site visitors were:<\/p>