The redesign of the Peugeot and Citroen brand guidelines also required to update dealership websites. This was also a good opportunity to bring everybody up to speed (certain dealerships still had their own designs that were not consistent with the brand guidelines).
Both brand guideline manuals foresaw extensive changes. While Peugeot brand took on a more prestigious and futuristic new look, Citroen decided to continue in a modernised but "car for everyone" style. The redesigned pages had to be reflect each brand, but at the same time have common denominators to make it as easy as possible to prepare content for the web.
During the dealership review and in discussions with the client, it was identified that the key services for site visitors were:
It was also apparent that dealerships can vary considerably in terms of involvement and scope of their websites – while some offer additional services and extensive information, others only present basic services and mandatory material.
Following my design brief, I designed a basic wireframe, which was then further reworked to a base that covered the desired scope. After approval, I prepared a template in accordance with the guidelines, both in "optimally completed" and "minimalistic content" variants. This allowed me to test the look and feel, as well as user experience of both sites. After the final finishing touches, the site was handed over for implementation.
Additionally, a map was created showing all the dealers for each brand, detailed location information and a link to their website.
As a UX/UI designer, I wrote the design brief, drew up wireframes and prototypes, as well as several mockups. We then tested the final design for the relevance of the concept on real examples of sites and content. In collaboration with the front-end team, the design implementation was well executed, and later additional interventions were made in line with the set creative guidelines.
